My Experience Summary
I'm an event and partner marketing leader with 15+ years of experience building revenue-driving programs and elevating brand presence. I've led global event portfolios for tech, SaaS, and enterprise organizations, developing strategy, managing cross-functional teams, and delivering measurable results at scale through a blend of strategy, creativity, and technology.
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- Global partner event leadership: Directed 100+ partner events and sponsorships annually with AWS, Oracle, UKG, and Workday, fueling revenue growth
- Program impact: Managed 100+ Paychex events yearly, boosting pipeline, brand visibility, and producing integrated content
- Innovation & ops excellence: Built a digital exhibit portal (2K+ users, $300K+ sales) and event models that improved sales operations and ROI
- Large-scale experience design: Led PGA Championship activations, sales incentives, and user conferences with 20% annual growth
- Technical & AI fluency: Hands-on with Salesforce, Marketo, CVENT, HubSpot, Monday.com, and AI tools for personalization and reporting
- Cross-functional collaboration: Partnered with Sales, Marketing, and Global Partner teams to expand ecosystems and streamline workflows
- People-centered leadership: Managed Event team and interns - fostered team energy, mentorship, and fun!
- Board member and content creator for the Exhibitor Advocate
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I thrive in roles that combine strategic vision, client partnership, and program ownership to drive business impact.
About Me: Capabilities
Events convert strategy into behavior. Creating conditions that make people act, align, and accelerate toward achieving goals and objectives.There's nothing like that look in the eye and firm handshake to gauge commitment. IFYKYK, I know. It's why I've committed my career to events. I create team cultures rooted in trust, energy, and shared purpose, the kind people want to be part of. Below are some of my capabilities.
End-to-end Event Management
Elevate your events with my inclusive management services. I handle everything from initial strategy and ideation to vendor management and onsite execution. I ensure seamless coordination of booth team training, and thorough post-event reporting and analytics.
Event Leadership & Training
I specialize in aligning events with business unit objectives, ensuring effective communication with all stakeholders. My training sessions empower booth participants with best practices and clear roles definition, fostering accountability and driving the success of every event.
Partner Marketing
I prioritize building strong relationships to achieve objectives, focusing on effective partner and vendor management to optimize success. By leveraging partner expertise, I enhance mutual marketing efforts and drive impactful results for both teams.